Pricing your vehicle
Easily set and change vehicle prices and use Turo’s pricing insights to guide your decisions. Find easy-to-follow instructions for pricing on your Calendar page. Tap/click the information icon on the top left.
Vehicle pricing – US, Canada, and the UK only
All US, Canada, and UK listings use dynamic pricing. Dynamic pricing adjusts your vehicle’s price based on fair market value, location, trip history, changes in supply and demand, and average host costs associated with each additional trip. This keeps your listing competitive and optimizes your earnings.
You’ll still have the option to customize prices on your calendar. Before you do, the Turo app or website will prompt you to complete a short lesson on dynamic pricing.
Vehicle pricing – Australia and France only
Listings in Australia and France have a default price for each vehicle. Hosts in these countries can change the vehicle’s price on the Pricing and discounts page.
Vehicle pricing – All countries
All hosts can use the Calendar to set vehicle prices for a single date, multiple dates, or a date range. To change pricing, use the pop-up menu on the app or side panel on the web. Before finalizing your changes, look for a purple checkmark on your chosen dates to confirm your price updates will be applied as you intended. You can also set prices on the Vehicle Calendar. To access the calendar for a specific vehicle, tap/click that vehicle’s photo.
Customized pricing instructions
Find easy-to-follow illustrated instructions for setting prices on the Calendar. Tap or click the information widget in the top left corner of the page and choose “Launch tutorial.”
Pricing insights
You can make better-informed pricing decisions by viewing Turo’s pricing insights. We update historical trend data at the start of every month. We’ll show you:
- Pricing trends for vehicles that match or are similar to yours
- The median weekday and weekend booked price trends so you can see how your vehicle’s price compares to other Turo-hosted vehicles in your area
- If you’re in the US, Canada, or the UK, Dynamic Pricing across an upcoming 90-day time period to give you a clear overview of its expected fluctuations
To view this data, open the Trips tab, access Calendar, and tap or click the Insights button. You can also access this information via monthly banners in your calendar view and push notifications we’ll send when you have a vehicle(s) with new insights.
Last-minute boost pricing
To help you earn more, we opt all new listings into 5% last-minute boost pricing. This feature automatically boosts your prices for same-day bookings if you’ve set your Advance notice to less than 24 hours. You can increase, add, or remove last-minute boost pricing anytime from Trip preferences.
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